Cool marketing concept: Book blind dates

This is really a very cool idea!

Michelle Proulx - Author

Human creativity never ceases to amaze me — as opposed to dolphin creativity, which is frankly old hat and I don’t know why they even bother anymore.

Hehehe. All kidding aside, my friend Audra (or am I supposed to keep your identity secret? TOO LATE!!!) linked me to a very cool article about a new book marketing concept they’re trying in Australia (and possibly elsewhere). The idea is that … well, I’ll borrow the image from the article to give you an idea:

Basically, they wrap up books in brown paper, write vague details of what the book is about, and add a price tag. It’s a book blind date! Instead of being swayed by author name or book cover or whatever, you judge the book entirely based on the five keywords.

Now, obviously this could allow for you to pick up a lot of duds, especially if you’re a…

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2 thoughts on “Cool marketing concept: Book blind dates

  1. Miss you so much! I think the brown paper cover is an excellent idea. I can only imagine what those five words would be to describe your book. I cannot wait to read it.

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